As a dental team, it’s essential to showcase your expertise and gain the trust of potential patients. One of the best ways you can do this is by sharing patient testimonials on social media. Testimonials give prospective patients an insight into your practice and the quality of your services. Here are five ways to share patient testimonials on social media for dental websites.
Share patient testimonials on your surgery’s website
It’s not exactly social media, but if you have linked it correctly, your dental website will be linked! Your website is the first point of contact between your dental surgery and potential patients. Therefore, it’s essential to showcase your patient testimonials on your homepage. You can create a dedicated page for patient reviews or include them on your contact page. Make sure to include the patient’s name, their experience, and a photo (with their consent). Sharing testimonials on your website is a great way to build trust with your audience and encourage them to choose your dental surgery, as well as boost your dental SEO, provided you update the page and testimonials regularly.
Share patient testimonials on Facebook
Many people know that Facebook is the most popular social media platform, with around 2.7 billion active users. Therefore, it’s an ideal platform to share your patient testimonials. You can create a simple post with a patient testimonial and a photo. Ensure that the post is public so that people can share it with their friends and family. You can also use Facebook’s review feature to encourage patients to leave reviews on your page. Positive reviews can help improve your practice’s visibility on the platform.
Share patient testimonials on Instagram
Instagram is the most visual social platform that’s great for showcasing your dental surgery’s work. You can create a dedicated Instagram account for your practice and post patient testimonials with before and after photos. Instagram stories are also an excellent way to share testimonials, as they disappear after 24 hours, creating a sense of urgency. You can also use Instagram’s hashtag feature to increase the visibility of your posts and, as always, make sure that any videos or photos that are used are high quality!
Share patient testimonials on LinkedIn
LinkedIn is a professional platform ideal for sharing patient testimonials with other dental professionals. You can create a post with a patient testimonial and tag the patient (with their consent). This will give the patient exposure on the platform, and they can share the post with their network. LinkedIn is also a brilliant platform for networking and building professional relationships.
Share patient testimonials on YouTube
YouTube is the second most popular search engine after Google. Therefore, it’s an excellent platform to showcase your dental surgery’s work and patient testimonials. You can create a video with a patient testimonial and before and after photos. Ensure the video is not too long and has good audio and video quality. You can also include a call-to-action at the end of the video, encouraging viewers to contact your dental surgery.